Stop Being Selfish Los Angeles is a brand focusing on giving back to the beautiful people of our city. For a place that many of us love to live and thrive in, it's so important to give something back to the community. Stop Being Selfish will donate one hoodie or t-shirt (to those in need) for every item purchased.
Living in downtown, 20 year old model and fashion designer, Rachel Ziering saw a tremendous need for this in her community. "Growing up near NYC I thought I had seen my share of homelessness. It wasn't until I moved to DTLA that I realized how much people need help. And it's our duty to help them. Most people take the luxuries they have for granted, while some people don't even have the necessities that they need to make it through the day. To ignore that is selfish. Stop Being Selfish."